Pepsi Max Mango product launch and station takeover
Project Snapshot
Pepsi Max Mango was launched with a bold, high-energy campaign spanning packaging, digital, social, and a full train station takeover. The work combined disruptive visuals and kinetic storytelling to position Mango as a daring twist on the classic Pepsi Max taste. The objective was to challenge expectations and capture attention with flavour-first creativity.
My Role & Process
As Lead Designer, I created the packaging design for cans and bottles, developed the visual system, and applied it across both print and digital out-of-home formats. I collaborated with production teams to deliver complex executions, from large-scale station wraps to motion-led billboards. My process ensured consistency across every touchpoint while keeping the brand identity fresh and dynamic.
Results / Impact
The launch delivered high-impact visibility across multiple platforms, from in-hand packaging to full environmental takeovers. The campaign successfully introduced the Mango variant while reinforcing Pepsi Max’s bold brand equity. It generated strong consumer engagement and stood out in competitive retail and out-of-home spaces.
Development Work
Mango illustration
Rendered and retouched assets
Sketches
Production Artwork
Location laydown
