Adidas Predator

Relaunch of the Adidas Predator football boot. The campaign was designed to capture the high-energy spirit of the sport and dominate the daily commute of Londoners with a full takeover of Oxford Street tube station, surrounding bus stops, and bus wraps. This Out-of-Home (OOH) activation was supported by a coordinated social media and web campaign, all aimed at creating maximum visibility and excitement around the new Predator launch.

Oxford Street Takeover

What: Print / OOH / Web / Design / Artworking / Retouching

Who: TBWA London