Project Snapshot
For the global launch of the Nokia Windows Phone, delivered in two distinct phases. The first included a bold OOH takeover on Oxford Street, London, paired with a pop-up retail experience. The second launched in Helsinki with an experiential event featuring bespoke interactive installations and engagement zones. A global toolkit supported both phases, ensuring consistency and flexibility across all markets.
Windows mobile phones launch
My Role & Process
As Creative Lead, I developed the campaign concept, directed the OOH executions, and designed the retail experience. I collaborated with cross-functional teams to align creative with brand strategy, while also producing a flexible toolkit for international use. My process balanced bold, market-leading visuals with scalable design systems.
Results / Impact
The campaign delivered high visibility in one of the world’s busiest retail districts and created strong consumer engagement through immersive in-store activations. The toolkit enabled consistent and efficient adaptation across global markets. Overall, the launch successfully established Nokia’s Windows Phone as a bold competitor in the smartphone space.
Development Work
The layout
Tile & colour moodboard
Early sketches
