Nokia

Lead the creative campaign for the global launch of the Nokia Windows Phone, delivered in two distinct phases. The first phase included an impactful OOH campaign across Oxford Street, London, paired with a pop-up retail experience in a flagship mobile store. A comprehensive toolkit was developed to enable seamless adaptation across international markets.

The second phase was, launched with an experiential event at the Nokia flagship store in Helsinki. This phase included bespoke interactive installations and customer engagement zones, designed from the ground up. An accompanying global toolkit ensured consistency and flexibility for local market rollouts.