Tuc

Develop a comprehensive campaign playbook for TUC, providing detailed visual guidelines and templates for executing brand activations across global markets. The goal was to ensure consistency in tone, design, and messaging across all consumer touchpoints – particularly in packaging and in-store promotions – while allowing for local flexibility and cultural relevance.

The playbook included extensive packaging design systems covering foil wraps, multipacks, and point-of-sale display units. Each template was created to balance TUC’s playful brand personality with production-ready specifications, giving local teams the tools to deliver consistent, high-quality executions across formats and regions.