Coca-Cola

Create a unifying brand campaign for Coca-Cola’s 2012 Olympics sponsorship that celebrated individuality and participation. The “Amaze Yourself” concept translated into a broad set of advertising, OOH, and packaging assets that connected with young audiences. The design needed to be energetic, inclusive, and instantly recognizable as part of Coca-Cola’s Olympic presence.

Amaze Yourself Campaign

What: Logo / Brand identity / Packaging / Social / OOH / Artworking

Who: DraftFCB London