Drinks packaging and supporting materials
Project Snapshot
Developed a unifying creative campaign for Coca-Cola’s 2012 Olympics sponsorship under the concept “Amaze Yourself.” The campaign celebrated individuality and participation, extending across packaging, POS, and digital activations. The visual identity combined youthful energy with Coca-Cola’s iconic style to connect with a global audience.
My Role & Process
As Lead Designer and Illustrator, I developed the campaign’s signature illustration style and executed all key visuals by hand. I translated the artwork across packaging, POS, and promotional materials, collaborating with 3D, production, and print teams to ensure consistency and impact across formats.
Results / Impact
Delivered a cohesive global campaign spanning packaging, retail, and promotional environments. Strengthened Coca-Cola’s Olympic brand presence and youth engagement. The “Amaze Yourself” platform became a core part of Coca-Cola’s 2012 Olympic celebration, recognized for its bold creativity and cross-channel consistency.
Illustrations
Idea Sketch
Packaging Version
Print Version
